For the “Од нива до трпеза” Food & Agriculture Event 2025, we were responsible for the complete creative and organizational execution of the event experience. The project included the development of the overall event layout, coordination of tent positioning and visitor flow, stage and decorative elements, as well as the creation of the visual identity and promotional materials for the event.

In addition to the visual and spatial planning, our team managed agenda development and coordinated the involvement of artists and performers to support the event program and atmosphere. The objective was to create a cohesive, functional, and visually engaging environment that reflects the spirit of local agriculture, community, and culture.

Results

The result was a professionally executed public event that combined a cohesive visual identity, well-structured visitor experience, and an engaging atmosphere that effectively supported both exhibitors and attendees. The event brought together producers and artisans from across the country, providing them with a platform to present and promote their locally grown and handmade products directly to the public.

Visitors had the opportunity to experience high-quality homemade and organic products created with care, tradition, and expertise, strengthening the connection between local producers and consumers. Beyond the event itself, the initiative helped raise awareness around the value of locally sourced and organically produced food, encouraging greater public interest in supporting domestic agriculture and homemade food production.

Key Focus & Goals:

  • Develop the overall event layout and visitor flow
  • Coordinate tents, staging, and decorative elements
  • Create a cohesive visual identity for the event
  • Organize the event agenda and programming
  • Coordinate artists and performers
  • Ensure a functional and visually engaging event experience
  • Strengthen the event’s public presence and atmosphere

Key visual for the event:

Promotional video content designed for LED screen presentation during the event, created to enhance the overall atmosphere, support the visual identity of the event, and deliver an engaging experience for attendees throughout the program.

Event highlight video showcasing key moments, atmosphere, and visitor experiences from the event, created to capture the overall energy of the occasion and present a dynamic recap of its most memorable highlights.