Ministry of Agriculture, Forestry and Water Economy of North Macedonia – Food Fair (2025)
Client: Ministry of Agriculture, Forestry and Water Economy of North Macedonia
Year: 2025
Event: Food Fair 2025
Scope: Creative Direction, Event Design & Visual Communication
Overview
For the 2025 Food Fair, a nationally significant event organized by the Ministry of Agriculture, Forestry and Water Economy, Block & Roll was entrusted with shaping the overall visual experience and communication system. The project extended beyond individual deliverables, focusing on creating a cohesive and elevated environment that reflects the importance of the event and its role in promoting local production and food culture.
The creative direction unified spatial design, signage, and digital communication into a seamless visual language. From stage presence to visitor navigation, every element was carefully considered to enhance clarity, flow, and overall atmosphere—ensuring a structured yet engaging experience for attendees, exhibitors, and partners.
Scope of Work
◾ Creative direction and design of the main stage visual identity
◾ Development of the overall event layout and spatial organization
◾ Design of navigational signage for exhibitor and tent categorization
◾ Production of promotional video content
Key visual design for the event:
Visual content developed specifically for LED screen playback during the event, designed to complement the event environment, reinforce the overall branding, and create a more immersive and dynamic on-site experience for visitors.