FAO 80 & World Food Day 2025
Event Production, Logistics & Visibility Materials
Skopje, North Macedonia | October 2025
A milestone celebration brought to life
To mark World Food Day 2025 and the 80th anniversary of the Food and Agriculture Organization of the United Nations (FAO), Block & Roll provided event logistics and production support, technical services, and the production and installation of visibility materials for a public celebration held at the Park of the Francophonie in Skopje.
Organized by FAO in partnership with the Ministry of Agriculture, Forestry and Water Economy and other national and UN partners, the event brought together representatives of government institutions, the United Nations, academia, civil society, schools and youth organizations under the global theme “Hand in Hand for Better Foods and a Better Future.”
Block & Roll coordinated the on-site production and technical setup, adapting FAO’s official visual identity and source designs for a coordinated range of branded event materials. The assignment covered the delivery, installation and removal of outdoor structures and technical equipment, as well as the production of printed materials and interactive visibility elements.
Scope of work
- Event logistics and on-site production support
- Delivery and installation of outdoor event structures
- Stage setup and FAO 80 stage-front branding
- Production and installation of the main branded stage backdrop
- Production of a freestanding FAO 80 anniversary installation
- Sound system, microphones, media audio distribution and technical support
- Exhibition display for historic and recent FAO photographs
- Branded FAO information stand
- Commemorative tree-planting information sign
- Production of branded polo shirts
- Printing of World Food Day brochures in Macedonian and English
- Printing of World Food Day children’s activity books
- Production of the FAO 80 selfie frame and branded “Four Betters” photo props
- Technical adaptation of FAO visual materials for large-format production
VISIBILITY MATERIALS | FINAL WEB COPY
Visibility across every touchpoint
FAO’s official visual identity and source designs were technically adapted for production and applied across the event environment—from the stage and exhibition display to the information stand, printed publications, staff apparel and interactive photo materials. Consistent production and on-site installation ensured clear and cohesive visibility throughout the venue.
EVENT EXPERIENCE | FINAL WEB COPY
An engaging public experience
The celebration combined an official programme with a symbolic tree-planting ceremony and interactive activities connecting food, nature and sustainability. Visitors explored an FAO 80 photo exhibition, a children’s art corner, a beekeeping workshop, an information stand and a specially designed World Food Day and FAO 80 selfie corner.
Through coordinated production and consistent on-site implementation of FAO’s visual identity, Block & Roll helped create a welcoming, functional and highly visible setting for this milestone celebration.
18 coordinated production and visibility components
The assignment brought together technical equipment, branded structures, exhibition displays, printed publications, staff apparel and interactive photo materials, delivered and installed as one coordinated event environment.
Reliable delivery for an international organization
The project required close coordination among production partners and service providers, careful compliance with FAO’s brand and technical requirements, and precise on-site delivery within a fixed event schedule. Block & Roll translated detailed institutional specifications into a practical delivery plan, coordinated multiple workstreams and supervised implementation through final installation and event-day technical support.
DELIVERY STRENGTHS
• End-to-end coordination of multiple suppliers, formats and production components
• Accurate interpretation of institutional specifications and brand requirements
• Technical adaptation of supplied creative assets across diverse physical formats
• Quality control from pre-production through installation and event delivery
• On-site technical supervision and support within a time-critical public event environment
EVENT GALLERY
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