A flavor that blends

Vincinni – TV Commercials

Client: Vincinni
Year: 2022
Project: TV Commercial Series – “Вкус кој спојува!”
Theme: Connecting People Through Shared Taste

Project Overview
Block & Roll developed and produced a series of three separate TV commercials for Vincinni under the campaign concept “Вкус кој спојува!” (A taste that brings people together). Each commercial was designed as an individual story while remaining visually and strategically aligned within one unified brand message.

The campaign focused on capturing authentic moments of connection, warmth, and togetherness through the shared experience of taste. Through a combination of strong storytelling, direction, music, and casting, the three commercials created a cohesive narrative system that strengthened Vincinni’s emotional connection with its audience and reinforced brand recognition across multiple broadcast touchpoints.

Key Contributions

◾ Development of the creative concept for a three-commercial TV campaign
◾ Idea creation, storyboarding, and directing for each individual commercial
◾ Full casting and production coordination across all three shoots
◾ Editing, music direction, and post-production for a cohesive campaign identity

Completed and released commercials: