Client: ESI – Employment Services
Year: 2023-2024
Service Type: Social Media Communication & Recruitment Campaign Support
Focus: Job Awareness & Candidate Engagement

Overview
For our client ESI – Employment Services, the social media content was developed around a creative and inspirational direction, focusing on motivational messaging and quote-based communication. The goal was to support a more positive and engaging online presence that resonates with individuals navigating employment and career transitions.

The content approach emphasized simplicity and emotional clarity, using design and typography to give weight to short, impactful messages. Each post was crafted to feel encouraging and accessible, helping ESI maintain a consistent and human-centered voice across its digital platforms.

Creative Direction

◾ Design of inspirational quote-based social media posts
◾ Development of simple, visually strong motivational content
◾ Typographic focus to enhance message impact and readability
◾ Consistent visual style aligned with brand tone and accessibility

Creative posts:

ESI – Employment Services
Video Reel